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AMC Takes a Gamble Prolonging Mad Men’s Season Finale

originally appeared in http://www.thestreet.com June 2, 2014

NEW YORK (TheStreet) — AMC’s Mad Men Mad-Men-1aired its mid-season finale last week to what was considered a “soft” 1.9 million viewers on May 25, during the Memorial Day Weekend. However, that number was in line with the ratings the Matthew Weiner-produced show has recorded during its seven-year run.

 When the key Live+3 ratings (measuring new views within three days of airing) were in, that number nearly doubled to 3.6 million viewers by the end of the week.

So does that mean AMC’s strategy of splitting seasons of its hit show is working? We won’t know until Mad Men finishes for real next year and the ratings come in.

What is known is people don’t watch TV the same way anymore.

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